Media Markt has opened a completely new pilot store in Wilrijk. The word “experience” has also been a point of approach here by converting it into VR-Gaming, Live Cooking and even a hairstylist is at work. Moreover, the store is equipped with a colorful collection of technological delights.
The pilot runs until the end of this year, followed by an evaluation for both test shops. “We look at which parts of the concept work and which do not, and on that basis we arrive at one definitive concept that we will roll out in phases and internationally.”